Mint Credit Monitor
mint | web APP DESIGN
MY ROLE: UX DESIGN & UI DESIGN
Mint needed a design of the unique experience for the web portal of
Mint Credit Monitor product for customers who were in 14-day free trial
phase of the product subscription.
The Challenge
Mint Credit Monitor offers its customers 3-Bureau Credit Report and Credit Scores, and explains the impact of financial decisions and alerts users to the possibility of increased risk of identity theft by offering Identity Monitoring and Identity Threat Score features.
In this project, to increase the sign-up rate for a Mint Credit Monitor service, Mint wants to set up an experiment to offer a 14-day free trial service to all its customers. During a free trial period, customer will have a partial access to the service. The challenge I was presented to solve is to entice user to upgrade to a paid service before 14-day free trial period ends.
My Thought Process of Enticing Users to Upgrade
Partial access to a product doesn’t always provide a fulfilling experience, especially when the service is related to your identity and money. I had to come up with creative way to marry business goals with customer’s desire. One main question I had to answer was - what will motivate user to become a paid customer upon first interaction with a free service? After researching what motivated user to upgrade their account, my findings showed – curiosity. As a UX solution, I proposed to create relevant user experience showing some of the product features, while hiding the others. For example, present one credit score out of three available in full service. Show just a few available credit score factors, without a full description. Display partial credit snapshot with some of the user’s data from credit report while hiding data in other categories behind question marks. I’ve added “upgrade” links and buttons all over the portal dashboard page to provide opportunity for users to instantly upgrade to paid service and see hidden information.
Screenshots and Anatomy of the Final Dashboard User Experience and Interface
At the top of the page, I've created a module to show user's credit score snapshot. In the trial version, they are only seeing Experian credit score and score factor numbers. I've added question marks to other two credit scores to create curiosity and opportunities for user to upgrade by clicking on the button or question marks which take user to the upgrade funnel.
In the My Credit Snapshot module, I've designed to present user with 4 out of 8 available credit categories, again, adding some curiosity with question marks over hidden information, as well as plenty of opportunities for user to upgrade to a paid service to see more information from their credit report.
Lastly, at the bottom of the page, I've added a module with relevant offers user may find interesting.