My Story

Hello, I’m Katya Belitskiy,
Lead User Experience Product Designer based in
San Francisco Bay Area.

With 17 years of product design experience ranging from Fortune 500 companies to startups. I’m here to help you create products people love and need through smart research, strategy, and storytelling user experience design approach. Say hello, or Connect on LinkedIn.

THE STORYBOARD OF MY LIFE

Katya Belitskiy was born in Kiev, Ukraine in early 1980s. She spent most of her life in San Francisco, California where she attended middle school, high school, and university. She is fearless, hard-worker with hunger for new experiences and knowled…
The most important thing about me is mycreativity. It comes to me naturally andI’m thrilled to bring it to work every day.
I discovered my passion for art when I was 10 years old. I fell in love drawing fairytale storyboards.
When I was 16, I designed my firstmagazine (In Microsoft Word 98) & my love affair with graphic design begun. 
One-year later, I designed my first website. at that point I realized the design possibilities were endless… 
From 2000 until today I wore hats of graphic designer, web designer, marketing manager, product designer, UX & UI designer, Creative Director.
Today, I’m the UX Team of one - determined to help teams define their product story and help turn their ideas into meaningful product experiences that delight.  

UX Achievement

Led UX Design on a new product development for major financial companies. Newly launched sites catapulted visit-to-order ratios, while decreasing the page abandonment rate by 18% 

Identified “low-hanging-fruit” and easy-to-fix usability issues in existing products of several major financial companies, producing customer acquisition increases of up to 15.4%.

Researched, strategized, and launched UX improvements that increased customer retention by as much as 24.5%.

Designed high-impact, user-centered websites with strong emotional appeal and intuitive navigation to maximize user engagement.

Facilitated landing page A/B split testing, where winning version increased conversion rate by 14.8%.

Increased user conversions by 28% shrinking the checkout process to a single page for major eCommerce website. 

Companies I’ve worked with

What is your product story?

Let's discover it together!