Storytelling User Experience Design Process

Every great product begins with a great product story.

I practice Storytelling + User Centered Design process to create awesome digital products that add value and make your user feel awesome. In my 17+ years of design career, I’ve proven that we understand our users better when we empathize with their problems and tell stories that help shape better user experience for the products we build. Getting users involved from beginning of the project helps designers create user profiles, define user goals, task analysis, and receive more thorough feedback during prototyping phase to validate user needs, before spending engineering resources to build final product.

MY 10-STEP WORKFLOW

Meet with key stakeholders to define business goals, customer needs and problems to tackle. Research and analyze competitive products. Define user scenarios, goals, and objectives.

Create a product story to define product value, understand and empathize with user’s problems and needs.

Think, brainstorm and develop UX vision, including paper sketches and flow diagrams.

Design high fidelity prototypes to create more realistic experience that is close to real product and get better feedback from users and stakeholder.

Get quick and frequent feedback from stakeholders and team members.

Meet with target users to get early feedback.

Review feedback from user testing. Propose necessary design changes based on user feedback, if necessary, test again.

Present the final experience and provide all assets and specification documentation to the engineering team. Support development team throughout implementation process.